Cross-media: definition, strategy, and examples [Guide 2023]

Connecting Content - The Spirit Of Crossing Media

Cross-media: definition, strategy, and examples [Guide 2023]

By  Mrs. Cathrine Rau

It's really quite something to see how different ideas and ways of sharing information come together, creating new spaces for people to connect. Think about it: whether it's bringing collectors closer to the items they love or helping businesses chat directly with folks interested in what they offer, there's a powerful current at play. This idea of 'crossing media' is, in a way, about bridging gaps, allowing messages to flow freely from one format or group to another, making everything feel a bit more connected and accessible for everyone involved.

This movement isn't just about technology; it's more about how we interact with stories, products, and even each other. We're seeing a shift, where what used to be separate forms of communication are now blending, making it easier for information to travel far and wide. It's a pretty interesting time, with lots of different avenues opening up for sharing and discovering things, you know?

So, we'll take a closer look at some examples of this blending, seeing how it plays out in various settings. From digital marketplaces to lively online communities and even the way stories are told across different art forms, the idea of 'crossing media' shows up in many spots, offering fresh possibilities for how we engage with the world around us. Basically, it's about how everything connects.

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What does "crossing media" mean for connecting people?

You know, it's pretty neat how we see groups of people coming together, all thanks to different ways of sharing information. Like, there are places that have given really good service to a huge number of paying customers, over 42,000, and they keep on serving more than 10,000 active community members. That's a lot of folks, and it shows how much people value being part of something. This kind of connection, you know, it just builds stronger ties between people who share similar interests, making the whole group feel more like a unit.

It's not just about business, either. Think about the way a collectibles marketplace works. It's set up to easily get to the people who want to buy things, and that's a big part of it. This marketplace, it's meant to give card collectors a totally new way to buy, sell, and trade their items. So, it's about making it simpler for people with a shared passion to interact, which is, in a way, a very direct form of crossing media in action, bringing sellers and buyers together in a fresh way, pretty much making the whole process smoother for everyone.

Then you have individual connections, like someone having over 500 connections on a professional community site. This shows how personal networks grow and how people build their own little hubs of information and contacts. Each one of these connections, in some respects, represents a tiny bridge, allowing ideas and opportunities to travel. It’s a quiet but constant form of crossing media, linking people one by one across different fields and places.

Bringing people together through crossing media

And then there's the whole idea of community spaces, like a Facebook page that organizes different group events. It's almost like a hub where people can follow along and find out what's happening. This kind of setup really helps people feel like they belong and can share experiences. It’s a place where you might find stories from folks who have studied abroad, like those from Taiwan living in the UK, sharing their everyday lives and what they've observed. That's a very real example of how crossing media helps share personal experiences, making distant lives feel closer.

Or consider the idea of summer camps. They offer more chances to meet local children and hang out with them, creating more moments for different cultures to mix. You know, there are lots of different kinds of summer camps in Canada, from those focused on learning about science and tech to outdoor adventures. These are all places where people, especially younger ones, can come together and share, which is a kind of crossing media where personal interactions are key, fostering new friendships and perspectives.

Even a single professional profile on a community site, like Taylor Tang’s, acts as a point of connection. It’s a way for people to see someone’s background and connect with them. This seemingly small act is actually a part of the bigger picture of crossing media, where individuals present themselves and their experiences, allowing others to find them and build new relationships, perhaps for business or just for sharing ideas. It’s about making yourself available for connection, really.

How do businesses use "crossing media" to reach out?

When businesses want to get their message out, they're often looking for the most effective ways to do it. There's a company, for instance, that really focuses on live streaming as its main way of doing business. They help brands connect with their target customers very efficiently on video social platforms, like TikTok. This company has set up live stream studios in the United States, the United Kingdom, and China, serving hundreds of brands, both from their home countries and from abroad. They've seen their monthly sales grow quite a bit, like 200%, which is pretty impressive, you know?

This approach isn't just for big names, either. It helps new brands from China reach out to people in other countries, and it also works for local online stores in places like Europe and America, plus well-known international brands. It’s all about helping these businesses talk to the people they want to reach on those video social platforms. So, it's a very practical application of crossing media, making it easier for businesses to connect with their audience across different parts of the world, basically bridging geographical gaps.

Then there are companies that offer media relations and public communication help. They're like a small, specialized service that brings more than 20 years of working in the field to support organizations. They help make sure messages get out clearly and effectively. This kind of work is all about how messages travel, making sure they land where they need to, which is a subtle but important part of crossing media, getting the word out through different channels, honestly, making sure the right people hear the right things.

Live streaming and crossing media's reach

And if you think about it, there are also those who operate a collectibles marketplace that's meant to easily get to the right customers. This is a very direct way for a business to use a platform to connect with people who want specific items. It’s about creating a space where buying and selling can happen smoothly, and that, too, is a form of crossing media, bringing products and people together in a streamlined way, making transactions simpler and more accessible.

For example, a leading retailer, manufacturer, and publisher of sports collectibles and trading cards in America is also a big player in this space. They help bring these items to people who really want them. This kind of business uses multiple ways to get their products out, from making them to selling them and even putting out related publications. It’s a complete system that shows how different aspects of a business can come together under the umbrella of crossing media to serve

Cross-media: definition, strategy, and examples [Guide 2023]
Cross-media: definition, strategy, and examples [Guide 2023]

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PPT - Crossing Media for Video Search: enabling usability beyond
PPT - Crossing Media for Video Search: enabling usability beyond

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36氪首发 | 欧美直播电商「Crossing Media」获千万元天使轮融资,帮助品牌触达全球用户-36氪
36氪首发 | 欧美直播电商「Crossing Media」获千万元天使轮融资,帮助品牌触达全球用户-36氪

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